Laws and regulations

As a result of the proliferation of communications, the CRTC has legislated on communications for customer solicitation. In 2007, regulations on unsolicited telecommunications and the National Do Not Call List came into force, and you are now required to put in place the tools necessary to comply with these changes.

For example, you are required to sign on as a telemarketer, register your outgoing phone numbers, identify your business and display a valid phone number so that your customers are able contact or identify you. In addition, verification must be done at all times outside the permitted periods; you must verify that the number you are soliciting is not on the National Do Not Call List (DNCL). This list, against which you must check the solicited telephone number, must be up-to-date at the time of your campaign.

More recently, Bill C-28, which regulates electronic communications, has been added to the mix. While the Acts share a number of similarities, it is your responsibility to maintain a consent list. Furthermore, the permitted communication periods described in Bill C-28 and in the National DNCL are not the same.

Managing data for law enforcement purposes is not as simple as it might seem. Centralized management of your data is essential in order to optimize your communication rights while respecting the regulations.