Re-activating inactive customers
Re-activation of service customers is triggered according to criteria we establish with you, such as number of missed interviews and time elapsed since the last interview. All customers for whom the latest vehicle ownership information is valid are reactivated to draw them back to your service desk.
It is also possible to introduce winback offers automatically for inactive customers. Campaign results will be reported to you, providing you with a precise overview of your service potential.
By adopting this approach, you’ll ensure that you’re doing everything possible to build customer loyalty.